WEBINAR:

Smart Connected Products – featuring Forrester.

Use Industrial IoT Data to Become Customer-Centric

April 30 2024, 4PM CET / 10AM EDT

Join Software AG and a guest from Forrester to learn how IIoT data enables equipment manufacturers to put the customer at the center of operations and transform their business with new digital services.

For manufacturers of industrial, commercial, and medical equipment and instrumentation, having a good physical product is no longer enough. The era of make, sell, ship is over. Customers expect an experience through the lifecycle of their assets that fits their circumstances.

Join Dr. Jürgen Krämer of Software AG and our featured speaker from Forrester, Paul Miller, for a discussion of the ways companies are leveraging data generated from IoT endpoints to create new digital solutions, better understand their customers, and shift to innovative new business models that encourage increased equipment installations.

Forrester will provide highlights from recent research into the adoption of Smart Connect Products by industrial organizations and how they are achieving success. Software AG will provide perspective based on case studies from customers who have launched successful digital services following a ‘Buy and Build’ approach.

In this webinar you will:

  • Hear about the results from recent Forrester research about how IoT is disrupting industrial business models
  • Discover how makers of industrial, commercial, and medical equipment are advancing along the IoT maturity curve
  • Learn about recent regulations and how they change the landscape for equipment makers
  • Hear case studies highlighting recent successful transformations

All attendees will receive a complimentary copy of the Forrester research: Use Data From The Industrial Internet Of Things To Deliver Customer-Centric Business Models

Meet our speakers:

Dr. Jürgen Krämer,
CPO IoT & Analytics, Software AG

As Chief Product Officer, Dr. Jürgen Krämer is responsible for Software AG's market leading IoT portfolio, Cumulocity IoT. He leads the teams for Product Management, Professional Services as well as the Partner & Developer Ecosystem. Together with his team, he spearheads the vision and strategy formation to drive innovation and sustainable platform growth, while cultivating a product and service excellence mindset that boosts customer experience. Jürgen has more than 20 years of experience in Product Management, Product Marketing, Global Business Development, General Management, M&A and as an entrepreneur and intrapreneur.

Paul Miller
VP & Principal Analyst, Forrester Research

Paul focuses on digital manufacturing and the internet of things (IoT), with research that explores how new technologies challenge established organizations and their business models. He looks at the role of IoT in everything from simple tracking of device status to transformation of the ways in which machines are built, sold, used, and maintained. Related themes include the growing importance of digital twin throughout the life of industrial assets and the role that augmented and virtual reality (AR/VR) play in the future of industrial work.

(All registrants to this webinar will receive a link to the recording in a separate email that will be sent to you shortly after the program ends.)