Webinar: IoT at the Edge: Moving towards an Equipment-as-a-Service business model

Watch Webinar On-demand

Commercial and industrial product manufacturers are under increasing pressure to create value-added services, both to differentiate their products and create new revenue streams. Many are seeing the benefits of IoT-enabled services—and yet transitioning from a traditional business model based on product sales to one focused on EaaS (Equipment-as-a-Service) can be a challenge.

The IoT edge continuum makes the transition to EaaS revenue models far easier, enabling equipment makers to update their business models and deliver new services to customers.

Watch IoT at the Edge: Moving towards an Equipment-as-a-Service business model to gain unique insights into the significance of IoT edge computing from expert interviews, user survey data and analysis of key market trends by Beecham Research. Understand the role of IoT at the edge for industrial equipment manufacturers, ways companies are overcoming challenges, the range of successful business outcomes you can expect and future trends to anticipate.

In this webinar you’ll learn:

  • The latest IoT edge market trends as seen by Beecham research in its report, IoT at the Edge: Enabling the Real Time Enterprise
  • How companies are already using edge to evolve toward new EaaS business models
  • The unique needs and challenges of industrial and commercial equipment manufacturers
  • What you need from an IoT edge platform to succeed

Featured speakers:

  • Robin Duke-Woolley, CEO, Beecham Research
  • Philip Hooker, Vice President for Strategic Programs, Software AG
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Robin Duke-Woolley, CEO, Beecham Research
Founder and CEO of Beecham Research Limited, Robin is a highly experienced IoT market analyst and consultant with a background of senior management in the high-tech manufacturing industry. With over 40 years of experience, Robin spent 20 years in industry management roles in international technology service and vendor companies, including management information systems (MIS), product marketing, technical sales, commercial and general management.   Since 2001, Beecham Research has specialized in market analysis and strategy consulting in the M2M/IoT Connected Devices market. Robin is an internationally recognized thought leader on the topic.

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Philip Hooker, Vice President for Strategic Programs, Software AG
As the Vice President for Strategic Programmes at Software AG, Philip leads a range of initiatives which accelerate the corporate exploitation of cloud. Philip is energised by the level of enterprise and societal transformation possible through the exploitation of IoT, analytics and integration technologies. He has over 25 years’ experience working with the CXO’s of global organisations in many sectors, including Orange, Nokia, Barclays, Wipro and PRS for Music, on numerous strategic, business development and transformation programmes. Philip was the instigator of one of the innovation initiatives inside Nokia which became Cumulocity GmbH in 2010 and was later acquired by Software AG in March 2017.  Philip is ITIL, PRINCE2 and MSP certified, holds an MEng in Information Engineering, and an MBA from the University of Bath (UK).