ON-DEMAND WEBINAR:

When machines talk, they share insights for IoT success

3 years ago, Beecham Research’s survey showed that nearly 88% of businesses said their IoT projects did not meet the initially set out success criteria. Since that report, Software AG and other IoT solution providers have worked tirelessly to help companies improve their success rate. While IoT project failures are now less common, much progress remains – and many businesses struggle to advance beyond initial cost reduction objectives to introduce new business models and create new revenue streams.

Watch the webinar When machines talk, they share insights for IoT success to discover the key factors in achieving IoT success. Gain unique insights into IoT challenges and opportunities through expert interviews, user survey data and analysis of market research by Beecham Research.

In this webinar you’ll learn:

  • The latest approaches and strategies linked to IoT project success as uncovered by Beecham Research in its report, How to measure IoT success?
  • What has changed since Beecham Research’s previous report, Why IoT projects fail
  • How Software AG is providing a unique approach to help companies tackle market challenges and achieve IoT success
  • What you need from an IoT solution to succeed
  • Best practices and success factors for an IoT project

All attendees get access to a new report that summarizes the market research and highlights success stories linked to IoT success.


Robin Duke-Woolley
CEO, Beecham Research

Founder and CEO of Beecham Research Limited, Robin is a highly experienced IoT market analyst and consultant with a background of senior management in the high-tech manufacturing industry. With over 40 years of experience, Robin spent 20 years in industry management roles in international technology service and vendor companies, including management information systems (MIS), product marketing, technical sales, commercial and general management. Since 2001, Beecham Research has specialized in market analysis and strategy consulting in the M2M/IoT Connected Devices market. Robin is an internationally recognized thought leader on the topic.

Dr Jürgen Krämer
CPO IoT & Analytics, Software AG

As Chief Product Officer, Dr. Jürgen Krämer is responsible for Software AG's IoT & Analytics product portfolio, a strategic growth area of Germany’s second largest software company. With more than 20 years of experience in Product Management, Product Marketing, Global Business Development, General Management, M&A and as an entrepreneur and intrapreneur, his mission is to harness technology to drive business innovation and accelerate sustainable growth, including co-innovations with business partners. He is the author of numerous publications in journals and specialist books, a speaker at international conferences, a strategic advisor in business workshops, and a startup advisor.