Software AG Summit Middle East

A New Era of Digital Transformation, powered by AI

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About

Software AG Summit is our largest in-person event of the year, taking place in Abu Dhabi on May 21st at Four Seasons Abu Dhabi. We will be celebrating the dawn of a new era of our solutions - powered by AI!

Industry experts, business partners, thought leaders and hands-on professionals across the Middle East region will lead over 20 sessions with more than 25 guest speakers from large enterprises in both public and private sectors.

Our full-day agenda will feature unique keynote sessions, live demos, customer stories and interactive product sessions. You will see first-hand how AI is being used to manage processes and IT Portfolios; app and data integration, and connected products – all empowered by AI.

The event will culminate in a customer award ceremony, where we will recognize top organizations for their innovations and outstanding results from using our products.

Join us at the Software AG Summit and unlock the insights, connections, and inspiration that will propel your enterprise into a future defined by digital excellence.


Speakers



Ahmad Al Ali
IT Project Manager, Ministry of Energy and Infrastructure


Osama Felfel
Head of Development & DevOps, Etisalat


Mostafa Othman
Cloud / Smart Cities / Digital Transformation Expert, Etisalat



Tamer Elhamy
Chief Partnership Officer, Microsoft


Hani Khalaf
CTO, Dell


Alaa Dalghan
Managing Director of Cognit DX

C-level Advisory and Digital Transformation using Emerging Tech: AI & Machine Learning, IoT, Data Science & Analytics and Blockchain/Fintech


John Sanei
Global Keynote Speaker

Futures Strategist, Best-Selling Author, and Trusted Advisor to the World’s leading Fortune 100 Companies and Future-focused Organisations.

Cristina De Torres
Partner - Business Process Optimisation, PwC Middle East


Ala Khattab
Senior Director - Digital Transformation, TSME



Samer Ghanem
Head of Governance Services, PACI


Pierre Brunet
SVP, EMEA, Software AG


Rami Kichli
Senior Vice President, Middle East and Türkiye, Software AG



Bart Schouw
Chief Evangelist, Software AG


Ali Baydoun
Country Manager, UAE, Software AG





Partners

Global Partners









Gold sponsor





Silver sponsor



Platinum sponsor





Agenda

Time Sessions Speaker
09:00 – 09:30 Registration, Tea / Coffee & Networking
09:30 – 09:40 Welcome Rami Kichli, SVP, Middle East & Türkiye
Software AG
09:40 – 10:00 Keynote session Ali Baydoun, Country Manager, UAE
Software AG
10:00 – 10:40 The Human AI Symphony:
Orchestrating Value for Today & Tomorrow
John Sanei
Futures strategist, Best-selling Author, Global Keynote Speaker
10:40 – 11:00 Coffee Break with Live Music
11:00 – 11:40 TSME – Fireside Chat with Guest Speakers Ala Khattab, Senior Director - Digital Transformation, TSME
Ahmad Al Ali, IT Project Manager, Ministry of Energy and Infrastructure
11:40 – 12:20 Panel Discussion: Is AI the ‘New Oil’ for the Middle East?

Middle East aggressively leads in global AI race to reshape the technology trends.
This panel will assess how investments in AI are positioning in Middle East along with strategies for product implementation and capitalizing on AI capabilities.
Moderator: Alaa Dalghan, Managing Director of Cognit DX, C-level Advisory

Tamer Elhamy, Chief Partnership Officer, Microsoft
Hani Khalaf, CTO, Dell
Dr. Ali Raza
CEO, ByteSpark.ai
12:20 – 13:30 Lunch


Beyond Efficiency: Business and IT excellence, powered by AI Integrate Anything. Anywhere. Any way you want Driving Efficiency, Fostering Innovation: IoT's Journey Beyond Connectivity
ARIS & Alfabet webMethods & StreamSets Cumulocity IoT
13:30 – 14:05 Opening Keynote
Pierre Brunet
SVP EMEA, Software AG
Opening Keynote
Philippe La Fornara
EMEA President, Software AG
Opening Keynote
Bart Schouw
Chief Evangelist, IoT, Software AG
14:05 – 14:25 Fireside Chat with PwC
Cristina De Torres, Partner - Business Process Optimisation, PwC Middle East
PwC
Fireside Chat: Rajjkumar Reddy, Head of API & Integration, iSolution Mostafa Othman, Cloud & Smart Cities & Digital Transformation Expert,
Etisalat Misr
14:25 – 14:45 Product session
Cezmi Eroğlu, Transformation Solutions Director, Software AG
Eric Roovers, Vice President, Transformation Solutions, Software AG
Product session
Feras Juma, Integration & IoT Solutions Director,
Software AG
Technical Session: The Power of Predictive Insights - AI-Driven Actions in IoT Live
Zineddine Haitaamar
Software AG
14:45 – 15:05 Fireside Chat with Emirates Transport
Khalid Mahmood
Emirates Transport
Osama Felfel, Head of Development & DevOps,
Etisalat Misr
Product Session
15:05 – 15:25 Guest Speaker Samer Ghanem, Head of Governance Services, PACI Guest Speaker
15:25 – 16:00 Customer Award Ceremony & Raffle & Wrap Up

Location

Al Maryah Ballroom
Four Seasons Hotel Abu Dhabi at Al Maryah Island

Check location ❯❯


Location

Al Maryah Ballroom
Four Seasons Hotel Abu Dhabi at Al Maryah Island

Check location here ❯❯

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